Diana Grosz

SENIOR VICE PRESIDENT, THE PLANNED GIVING AGENCY 

After a career in the financial services industry, Diana took her wealth management experience and combined it with her passion for good causes. For seven years, Diana advanced through the ranks of membership and development at the nation's oldest conservation organization -- National Wildlife Federation.  Diana's ability to transform creative visions into reality is the key to making sure your outreach is not only compelling but strategically sound.

 

What Diana says about...
Marketing and Gen X-ers and Millenials

 

"This is a question I get a lot... "should we be trying to reach younger donors and ask for legacy gifts?"  The answer is YES, but it requires a targeted, age-specific approach. They won't respond to your typical postcard, that's for sure. While you certainly care about younger donors, your planned giving focus really should be on your wonderful, longtime, loyal older donors.  They're always your very best prospects."

 

What Diana says about working with The PG Agency's President, Claire Meyerhoff...

 

"Claire is an amazing writer and I've learned a lot about the importance of a one-on-one communication style that is sorely lacking in traditional nonprofit marketing -- especially fundraising. As a former boradcast journalist, she says viewers and listeners can just change the station, so you have to hold your audience's attention. That is SO TRUE in fundraising marketing! You spend thousands on generic postcards and your donors just throw them in the trash. Also, Claire really LOVES fundraising, even in her spare time. If you happen to be watching PBS, you might catch her touting those "thank you gifts" for Downton Abbey or Suze Orman." Read more about Claire here...